Dr. Dean says…

We want to provide you with great vision for the rest of your life on Earth.


Please call (262) 634-4430 to schedule your next appointment.

About Us

Racine Optical Company is a one stop care facility offering vision and eye health exams, diagnosis and treatment of glaucoma, red/pink eye infections and emergency ocular injuries.

We offer a large selection of eyeglass frames, lenses, coatings and all of the newest contact lenses (bifocals, tints, disposable and 30-day extended wear).

Additionally, we offer pre- and post-surgery care for cataracts and LASIK. You will be impressed with our commitment to your personalized vision care.

Our Mission

It is our mission to build personal trusting relationships with each patient by serving and educating you. We will provide you with excellent eye care and vision health and we will offer you quality eyewear options.

Our Family Business

Racine Optical Co. was started in 1920 by Dr. Louis Rosenberg. His son Dr. Roger Rosenberg later took over and then retired in 2003. His grandson, Dr. Dean Rosenberg, is now in the practice full time.