Dr Dean Rosenberg performs InfantSEE exam


  • State of the art vision and eye health testing from infants to seniors
  • Accurate treatment of eye diseases
  • Pre and post surgery care for cataracts and LASIK
  • Treatment for pinkeye and painful eye emergencies
  • Large fashion eyewear selection
  • Exclusive two-year frame and lens warranty
  • Guaranteed contact lens success program
  • Low vision testing and magnifiers
  • Personalized examination reports
  • EMR/EHR electronic medical records and prescriptions
  • E-prescriptions – Your RX sent immediately to your pharmacy

InfantSEE® Program

InfantSEE is a public health program designed to ensure that eye and vision care becomes an integral part of infant wellness care to improve a child’s quality of life. Under this program, we will provide a comprehensive infant eye assessment within the first year of life as a no cost public health service.


We accept payments by cash, check and/or credit card.

Insurance Partners

Here at Racine Optical Co. Family Vison Care, Inc., we accept most Major Medical insurances for eye health. We are also credentialed with most of the major vision insurance providers in Wisconsin.

Medical Insurances

AARP Medicare Complete
Aetna Insurance
All Savers Ins
Anthem/Forward Health
Blue Cross Blue Shield
Central States SE
Common Ground Health Care/Aurora/Trilogy
Employee Benefit Consultants
Forest County Potawatomi
Forward Health
Health Payment Systems
Humana Insurance
Meritain Health
Milwaukee Carpenters Health Fund
Molina Heath care HMO
Molina Health care Market Place
Multi Plan
Nation Wide Ins
Network Health
Operating Engineers Health Fund
Principle Life Insurance
TriCare North
United Health Care
United Medical Resources
Wisconsin Electric Health
Wisconsin Pipe Trades
Wisconsin Iron and Sheet Metal Workers
WPS Insurance
Many Supplemental Insurances

Many Major Medical Insurances provide an annual eye exam under the Subscribers Well Care visits part of their coverage. To find out, either log in to the website of your insurance or call the number on the back of your insurance card.


Vision Insurances

Aetna Vision
Blue Vision
Delta Blue Vision
Aurora Direct Network
Cigna Vision
EyeMed Vision
E B C for Vision
HEOS INS (Multi Plan, AHC…)
Humana Vision Care
March Vision
National Vision Associates NVA
VSP (Vision Service Plan)

Payment Policies

A 50% down payment is required on all eyewear purchases with the remaining balance to be paid at dispensing. Every pair of eyewear is custom made for your eyes, so returns are subject to a 30% restocking fee.

Contact Lenses
Because contact lenses are a controlled prescription device, all orders must be paid for at the time of ordering.

Vision and Health Services
Payment in full is expected at the time service and care are given. If you have vision or health insurance, we will submit a claim to your insurance company for you. The balance on your account will remain your responsibility.

30 Day Return Policy
Please contact us within 30 days of dispensing your new custom eye wear if you are not completely satisfied for whatever reason. Refunds by Racine Optical Co. are subject to a 30% restocking fee. Professional fees are nonrefundable and the policy does not apply to damaged or abused materials