Dr. Dean says…

Not all eye exams are created equal. With your help, I will examine your vision and your eye health. I want to make sure you are seeing the best you can in order to enjoy the world around you at work and at play.


Please call 262.634.4430 to schedule your next appointment.

About Us

Racine Optical Company is a one stop care facility offering vision and eye health exams, diagnosis and treatment of glaucoma, red/pink eye infections and emergency ocular injuries.

We offer a large selection of frames, lenses, coatings and all of the newest contact lenses (bifocals, tints, disposable and 30-day extended wear.

Additionally, we offer pre- and post-surgery care for cataracts and LASIK. You will be impressed with our commitment to your personalized vision care.

Our Mission

It is our mission to build personal trusting relationships with each patient by serving and educating you. We will provide you with excellent eye care and vision health. And we will offer you quality eyewear options.

Our Family Business

Racine Optical Co. was started in 1920 by Dr. Louis Rosenberg. His son Dr. Roger Rosenberg retired in 2003. His grandson Dr. Dean Rosenberg is now in the practice full time.